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2023
Lush Club
UNSW
Project Type
Branding, Product Design
Project Duration
6 Months
Role
Principal Designer & Market Researcher
Period poverty is the term which refers to an inability to afford and access menstrual products, sanitation, and hygiene facilities, adjacent to a lack of education and awareness to manage other menstrual health issues as a result of social, cultural, and economic factors. In Australia, the 2024 Big Bloody Survey recorded the data of 153,000 respondents and reported that 3 in 5, or 64% of people are suffering from period poverty to some degree, with low-SEIFA suburbs, Aboriginal and Torres Strait Islander Communities, and LGBTQ+ populations being most at-risk.
Lush Club, is my graduation project that prioritises community and education as tools to dismantle this cycle at its root. Lush Club’s primary medium is a free mobile app that connects its users to a network of period product vending machines in their area from which they can withdraw or donate menstrual products.
Research & Development
Due to ethical concerns, all contextual and preliminary research was extrapolated from surveys conducted by the Australian Bureau of Statistics, and Share The Dignity's 2024 Big Bloody Survey to collate data on menstrual health and hygiene in Australia. The research helped to shape Lush Club's approach to providing for the needs and wants of its target demographic.
Low-Mid Fidelity Prototypes
During this sampling and modeling stage, I explored different treatments for the logo, focusing on imagery such as flowers, paint strokes, and droplets.
Low-fidelity prototypes were made from paper and tested using the Wizard of Oz method and usability tables which highlighted issues with hierarchy and visibility of systems status that left users feeling that some tasks were tedious and unclear.
High-fidelity Prototypes
Lush Club’s high fidelity prototype went through 4 iterations to experiment with stronger branding and visual identity, incorporating different graphic elements throughout the user task flow.
The home page went through the most significant changes, going from a minimalistic interface with 2 clear functions, to a hub where live notifications and personalised statistics have been added to improve information hierarchy, user engagement, and overall dashboard usability through increased visibility of system status and contextual relevance.